In defense of my (temporary) profession

There was a commentator on CNN last night who was talking about how Obama's campaign had really honed in on microtargeting and perfected the art since Bush used it in '04, and how this is one of the reasons Obama won. This is only partially true.

Yes, the Obama campaign used microtargeting. Yes, Bush used microtargeting in '04 (the president and CEO of my firm was the guy who did Bush's microtargeting - legit). But no, Obama has not perfected the art, and no, this is not why he won.

Microtargeting on the conservative side is still more sophisticated. The president of my firm literally invented it, and we've made huge strides with it since the Bush campaign. The dem/liberal microtargeting groups are just getting into things. They're good, but don't give them too much credit.

Obama won because his ground game has been more developed and more active throughout the campaign, and because Republicans couldn't sway minority voters. I could go on for hours about both of these points - we did today in my office - but I'll spare you the rants.

All of that being said, what a roller coaster ride this has all been! Let's hope for the best for the next four years. Condi 2016?! Haha...

Much love and consolation where applicable. Also, perhaps this?

- The Rack